Everything is decided in the first minute: it’s what makes the recruiter stay or skip to the next video. This canvas helps you write it, block by block, in your own words.

What’s in the canvas

• The four micro-moments of the first minute: the hook (0–10 s), your value proposition (10–30 s), what you’re looking for (30–50 s) and the transition (50–60 s).
• Sentence starters and several hook styles to adapt to your personality.
• Blank spaces to fill in and build your own outline.

How to use it

Fill in each block as notes, by hand or on screen, then read the whole thing out loud and time yourself. The goal isn’t to recite, but to make the structure your own.

Read alongside this tool

This canvas goes with the article “What to say in the first 60 seconds of your video.” The full series path is right below.