A great video deserves a great ending. The third minute closes the loop and turns a merely interested recruiter into one who wants to call you back. This canvas helps you finish with impact.

What’s in the canvas

• The four moves of a strong close: sum up, project forward, invite, and end warmly.
• A timed breakdown: the recap (0–15 s), what you’re looking for (15–35 s), the call to action (35–50 s) and the final note (50–60 s).
• Wording to find the right tone — neither lukewarm nor pushy.

How to use it

Fill in each block, always end with a smile, and make a clear call to action. It’s this last impression that triggers the first call.

Read alongside this tool

This canvas goes with the article “The third minute — the one that makes them want to call you back.” The full path is right below.