Retail labour shortage: the wrong diagnosis

Boulangerie, vendeuse au comptoir

In the first quarter of 2026, Quebec retail had 10,100 job vacancies. While nearly every industry is catching its breath, it’s one of only two where the number is going up. And most of these are jobs that require no diploma. The problem may not be the number of candidates, but the way we see […]

Holiday hiring: your real deadline isn’t Christmas

Every fall, Quebec retailers staff up for the holidays by counting back from Christmas. That’s the wrong marker. The date that matters is the one where the new hire runs the floor alone, and in 2026 it lands on November 21. Counted backwards, the holiday hiring calendar puts the job posting in mid-September. The scene […]

AI and recruitment: why your 40 applications all look the same

Candidats tenant des pancartes rigoureux motive esprit d equipe

In this article AI didn’t create the problem, it finished it Why your candidates are right to do it The race you can’t win Ask for what can’t be generated Try it tonight. Print the last ten applications you received for your open role. Hide the names. Try to guess who is who. You won’t […]

What an incomplete profile says to the other side

She reshot it three times. On the first take, her voice was shaking. On the second, she felt awkward. The third will do. She posts, closes the app, and tells herself she just did something a little crazy: showing her face to strangers who will decide her future. The next day, she opens the profile […]